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Little Trees




About Car-Freshner

In 1952, a milk truck driver in Watertown, New York, USA complained to a local chemist about the smell of spilled milk. Luckily for that driver, the chemist was Julius Sämann, who had spent several years extracting essential oils from pine needles in Canada. Sämann quickly discovered that putting high-quality fragrance on porous card stock was a highly effective way to make a quality air freshener. He soon sketched the now-famous Little Tree shape and coined the name “Car-Freshner”. An American legend was born!

The company has grown steadily over the years. Today, we have factories in Watertown, New York, Berlin, New Hampshire and DeWitt, Iowa making every Little Tree air freshener sold in the United States. We have added over forty fragrances to the original Royal Pine, ranging from Vanillaroma to Black Ice. We also offer many other types of innovative air fresheners, with every imaginable technology and aroma.

Some things haven’t changed. Car-Freshner is still a family-owned business making air fresheners of the highest quality, with pleasing, long-lasting fragrances at excellent prices. This is why the Little Tree is still the most popular automotive air freshener in the world.

We invite you to explore the world of Car-Freshner products. We hope and trust that our products will delight you and that we will have the privilege of serving you often over many years to come.



Warm and comforting
Rich vanilla fragrance
World-famous quality



Black Ice®

Brisk, clean scent
Bold, attractive packaging
World-famous quality


New Car Scent

Fresh, clean scent
Recapture that new-car feeling
World-famous quality



Distinctive look
Rich, luxurious scent
World-famous quality




Sweet, juicy and sensuous
Just-picked strawberry fragrance
World-famous quality


Green Apple

Crisp and tart
World-famous quality


Clip Strip

Clip Strip of Popular Scents


Little Trees air fresheners are made from ingredients carefully selected to produce exquisite fragrance blends.

Little Trees air fresheners are unique in their quick, powerful and long-lasting effectiveness.

Hang freely! Avoid contact with any surfaces.


Our New Website with On-line Ordering will be available soon.....

Call 02 6925 3777 or e-mail sales@noelsautoparts.com.au now and we can help with any current requirements.

Contact Noel's Auto Parts for all your Long Lasting Little Trees!

All Prices quoted are in AUS$ (incl. GST). Prices subject to change without notice..           

Postal address : 366 Edward Street, Wagga Wagga NSW 2650 Australia

Telephone : 02 6925 3777    International : +61 2 6925 3777

General Information / Orders : sales@noelsautoparts.com.au
Send mail to shane@noelsautoparts.com.au with questions or comments about this web site.
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